Before you choose a brand color, you should understand color psychology first. Because every color evokes different emotions and feelings in different ways. By using colors strategically you can make your audience feel a certain way about your brand.
Psssst…. before you start, did you read my last post How to build your brand identity? Make sure, that you didn’t skip these important informations!
Blue is a color of trust and loyalty and also symbolizes confidence, intelligence, faith, truth, and heaven.
And because all of these positive effects is blue color most favorite for brand identity. Just remember brands as Dell, Paypal, Twitter, Intel, GAP, Ford etc.
Favorite color in security, finance, health care and technology brands.
Green is a color of nature and growth. It also relates balance and harmony.
This color helps alleviate anxiety, depression, and nervousness. That’s why green is often used to indicate safety in the advertising of drugs and medical products.
Good for environmental, banking and also non-profit brands.
Both of these colors are connected with nature. You can see them much often, when you look at the sky or fields. These colours are refreshing, energising, and full of life. Blue and Green work amazingly separate, but also together!
Which color could bring more positivity and optimism into our lives than Yellow? Yellow is a color of high energy, hope, fun, and cheerfulness.
It is the brightest color of the visible spectrum, and it is the most noticeable of all colors by the human eye.
Best for food, travel, transport and sport brands.
Orange is associated with joy and the tropics. Orange represents enthusiasm, happiness, creativity, determination, attraction and success
The color also inspires us to be active, increasing the sense of competition and the courage to assume some risks. It will also make us feel stronger from a physical point of view.
Orange is used a lot for entertainment, art, food and transport brands.
Yellow and orange are bright colors, which are not often used together. And I can highly recommend using them more separately than together.
Combination of these two colors is not usual, but it doesn’t mean that it cannot work! Maybe it’s time to improve that 😊.
Pink is the sweet side of the color red. Cute, romantic, sweet and charming color.
It encourages action and confidence. It is also a high energy color as red but without being too aggressive.
This color has a calming effect and it is one of the best colors for beauty and fashion products + childish and woman brands.
Color full of excitement, attention and courage.
This color attracts the most of attention and is associated with strong emotions such as love and anger.
Red color promotes appetite, that’s why it is so popular in the gastronomy sector. It is also a good color for the entertainment and sport.
Brown is a color of Earth. The psychology says, brown is natural, simple, stable and honest. It is also the color of safety and confidence.
You can see most this color in coffee companies, furniture shops and campgrounds.
Color of the mystery – strong, powerful and secretive.
Black absorbs all light, it means that black is quite opposite of white and yellow. Black is unambiguous. And in design it helps create a feeling of certainty.
Black is universal color used in all industries. Usually in combination with another color.
I hope this article helped you, with choosing the right color for your business! If you need help, feel free to write to me. I’ll be happy to help you!😊
And if you already choose your color, let me know in the comments, which one suits your business the most!